Learn AI Visibility
Evergreen reference guides on Generative Engine Optimisation — how AI assistants recommend brands, and how to earn a place in their answers. Educational first; grounded in the KernelX research programme.
Foundations
What is Generative Engine Optimisation?
The definition, the pipeline behind AI answers, the signals that move recommendations, and the misconceptions to avoid.
Read the guide →What is AI Visibility?
The metric stack behind AI visibility, the five-stage funnel, and how it differs from traditional search visibility.
Read the guide →SEO vs GEO: What Actually Transfers
What carries over from search optimisation, what does not, and how the two disciplines stack in practice.
Read the guide →Model Behaviour
Optimisation
Understanding AI Citations
Which sources assistants trust, the citation trust ordering, and the assets that actually earn citations.
Read the guide →Entity Optimisation Explained
How models resolve brands, why knowledge graphs and structured data matter, and the four layers of entity authority.
Read the guide →Reference